IMVU contains its own economy with a currency system founded on IMVU “credits” and “promo cash”. A third form of currency also existed for creators, known as “developer tokens”, which were earned whenever a user buys an item with “promo-credits”. Credits could be purchased online using actual currency directly from IMVU. Credits could also be purchased on IMVU gift cards readily available from retail outlets such as department shops. The cash are being used by members to purchase virtual items like fashion pieces (hair, clothes, skins, and accessories), pets, and 3D scenes such as homes, clubs, and open landscapes. Furniture could also be purchased the exact same way and placed into unlocked rooms, but there were also rooms which have some furniture included in them as well as locked rooms which include furniture which cannot be removed.
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