IMVU contains its own economy with a currency system founded on IMVU “credits” and “promo cash”. A third form of currency also existed for creators, known as “developer tokens”, which were makeed whenever a user buys an item with “promo-credits”. Credits could be purchased online using actual currency directly from IMVU. Credits could also be purchased on IMVU gift cards readily available from retail outlets such as department shops. The cash are being used by members to purchase virtual items like fashion pieces (hair, clothes, skins, and accessories), pets, and 3D scenes such as homes, clubs, and begin landscapes. Furniture could also be purchased the same way and placed into unlocked rooms, but there were also rooms that have some furniture included in them as well as locked rooms that include furniture that cannot be removed.
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